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SENSORY BRANDING IN-STORE VS ONLINE

CONSENT LETTER AND QUESTIONNAIRE
DESIRED SENSORY BRANDING STRATEGIES – IN-STORE VERSUS ONLINE: THE SKINCARE INDUSTRY

I am a student of Nelson Mandela University, George Campus, conducting a Doctor of Philosophy (PhD) (Marketing) thesis in the Faculty of Business and Economic Sciences. This research study investigates the desired sensory branding strategies in-store versus online, with specific reference to the skincare industry. In order to gain insight into this topic, you are kindly requested to answer the questions in the questionnaire. The questionnaire will help us to understand how various sensory marketing strategies influence brand experience, and in turn overall brand loyalty, for both in-store and online shopping. The questionnaire will not take more than 15 minutes of your time. Your participation is voluntary and you can withdraw at any time without penalty. All data will remain strictly confidential and be used solely for the purpose of the study. By completing this survey, you indicate implied consent to participating in this research. If you have concerns, please feel free to contact myself or my supervisors. Our details are given below:

Researcher: Gabriella Berman
Email: s215032950@mandela.ac.za
Tel: 076 1819 042



Supervisor: Dr. Adele Potgieter
Email: Adele.potgieter@mandela.ac.za
Tel: 044 801 5583
Co-supervisor: Prof. Madele Tait
Email: Madele.tait@mandela.ac.za
Tel: +27415042202
Before completing the questionnaire, please ensure you understand the following terminology:











Annexure B: Scent Device (Referred to in Question 10 below).

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