SENSORY BRANDING IN-STORE VS ONLINE

I am a student of Nelson Mandela University, George Campus, conducting a Doctor of Philosophy (PhD) (Marketing) thesis in the Faculty of Business and Economic Sciences. This research study investigates the desired sensory branding strategies in-store versus online, with specific reference to the skincare industry. In order to gain insight into this topic, you are kindly requested to answer the questions in the questionnaire. The questionnaire will help us to understand how various sensory marketing strategies influence brand experience, and in turn overall brand loyalty, for both in-store and online shopping. The questionnaire will not take more than 15 minutes of your time. Your participation is voluntary and you can withdraw at any time without penalty. All data will remain strictly confidential and be used solely for the purpose of the study. By completing this survey, you indicate implied consent to participating in this research. If you have concerns, please feel free to contact myself or my supervisors. Our details are given below: